Australian supermarkets are increasingly pricing fruits and vegetables by the individual item rather than by weight. This shift, led by major chains like Woolworths, Coles, and Aldi, often involves removing the price-per-kilogram labels, making it much harder for shoppers to figure out which products offer the best value.

The article highlights several cases where selling produce by the unit makes items look cheaper at first glance. However, when these items are weighed, the cost per kilogram is often significantly higher than traditional loose produce.

Consumer advocates are now pushing for new rules that would require stores to consistently display and charge by the kilogram. While government official Andrew Leigh noted that the administration is currently reviewing pricing regulations, he stopped short of promising a mandatory return to weight-based pricing.