Novo Nordisk has projected a significant revenue slump for 2026. The company warned that sales could drop between 5% and 13% this year, blaming a combination of Donald Trump’s efforts to cut the cost of weight-loss drugs in the US, tougher competition, and the expiration of vital patents.

Last year, the drugmaker’s sales grew by 10% to 309 billion Danish kroner, while pre-tax profits rose 3% to 130.5 billion kroner. Despite those gains, the company’s share price crashed 18% on Wednesday and has shed nearly half its value over the last twelve months.

Chief Executive Mike Doustdar highlighted a US price deal that will lower average costs to $350. He also warned that patents for semaglutide, the active ingredient in its blockbuster drugs, are set to expire in several countries, including India. On a more positive note, he expressed confidence in the company’s new Wegovy pill, which reached 50,000 weekly prescriptions in the US shortly after its release.

World

Novo Nordisk expects sales to fall up to 13% in 2026 as Trump-era policies, new rivals, and lost patents take a toll

February 4, 2026
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